made you look!
Cold email gets deleted. Cold calls get hung up on. We send a cake to your prospect's office across Sydney — with your pitch printed in the lid. Nobody ignores a cake.
01 / the problem
everyone you want to sell to is already ignoring everyone.
This is what your prospect's Monday actually looks like. None of it gets opened.
Inbox
247 unread
Jordan M.
9:02am
Quick question, {{FirstName}}
Hope this email finds you well! I noticed you're the Head of Ops at…
Priya S.
9:14am
Re: Re: circling back
Just bumping this to the top of your inbox in case it got buried…
Growth Team
10:41am
Are you the right person for this?
If not, could you point me to whoever handles procurement? Thanks!
Dan @ ScaleCo
11:07am
5 mins on Thursday?
I'll keep it short — we've helped 200+ companies just like yours…
Alex R.
1:23pm
following up (3rd time)
I must be doing something wrong — I've reached out a few times now…
Sam T.
2:55pm
Loved your recent post!
Great insights. On a totally unrelated note, are you currently…
Casey W.
4:30pm
Should I close your file?
Haven't heard back so I'll assume this isn't a priority right now…
so we cut the noise, and send a cake instead.
Kate, Ops Director
iMessage · Today 11:52am
Delivered
02 / the numbers
cold calling books
3%
of the time. ouch.
a cake books up to
35%
of the time. yes, really.
03 / the method
how it works
Four steps. No sequences, no cadences, no "touchpoints". Just sugar and timing.
you hand us the list
The dream accounts. The ones that never reply. Names, companies, addresses.
our bakery partners whip it up
We don't bake a thing. Our Sydney bakery partners do, and they ice it with a line that makes the whole office snort.
it lands on their desk
Delivered with your pitch printed in the lid and a QR code that books straight into your calendar.
your cold lead goes warm
You just fed their entire floor. They know your name, they've read your card, and the next conversation starts on friendly terms instead of from zero.
04 / the mechanics
three reasons it actually works
It isn't the sugar. It's behavioural, and it's embarrassingly reliable.
mechanism one
reciprocity
Someone hands you a gift and something in your brain files an IOU. You can delete an email guilt-free. You cannot eat a stranger's cake and then dodge their call.
mechanism two
audience
An email reaches one person, privately, in a pile of ninety-nine others. A cake reaches the whole floor, publicly. It's a shared moment with your name on it — not a sales ambush.
mechanism three
scarcity of the channel
A decision maker gets 100 emails a day and maybe one physical delivery a week. In the inbox you're one of a hundred. On the desk, you're competing with nobody.
06 / coverage
we deliver to all of greater sydney
CBD to Penrith, Campbelltown up to Mona Vale, the eastern suburbs across to the Blue Mountains, Sutherland to the Central Coast fringe. If your prospect has a reception desk anywhere in Sydney, we can put a cake on it before 10am.
melbourne & brisbane: the ovens are preheating.
06 / coverage
we deliver to all of greater sydney
CBD to Penrith, Campbelltown up to Mona Vale, the eastern suburbs across to the Blue Mountains, Sutherland to the Central Coast fringe. If your prospect has a reception desk anywhere in Sydney, we can put a cake on it before 10am.
melbourne & brisbane: the ovens are preheating.
07 / get started
let's get you in the room.
Tell us who you've been chasing. We'll come back with a flavour, a letter for the lid, and a delivery date.
worst case, someone gets cake.